VIRAL respects your privacy. This Privacy Policy explains how personal information may be collected, used, stored, shared and protected when you browse our store, create an account, contact us or place an order.

Information We Collect

Depending on how you interact with VIRAL, we may process information such as your name, email address, telephone number, billing and delivery details, order information, customer-service communications, device and browser information, IP address, cookie information and information required to process your transaction.

Payment information is processed through the payment and commerce providers made available through our store. VIRAL does not intentionally collect more personal information than is reasonably necessary for the relevant purpose.

Why We Use Your Information

We may use personal information to process and fulfil orders, arrange delivery, provide customer support, administer returns and refunds, prevent fraudulent or unlawful activity, maintain and improve our store, comply with legal obligations and communicate with customers about their transactions.

Where legally permitted, we may also communicate information about VIRAL products, offers or store updates. Customers may unsubscribe from optional electronic marketing using the unsubscribe facility provided or by contacting us.

Sharing of Information

We may share information with service providers where reasonably necessary to operate our business, including Shopify, payment providers, couriers, fulfilment providers, technology providers, analytics providers and professional advisers.

We do not sell personal information as a standalone commercial product. Service providers are expected to process information for legitimate business purposes and subject to applicable legal requirements.

Cookies & Store Technology

Our online store may use cookies and similar technologies required for functions such as shopping carts, checkout, security, preferences, analytics and, where enabled, advertising or marketing measurement.

Available privacy or cookie controls may be used to manage certain optional technologies where applicable.

Information Security

We take reasonable technical and organisational measures to protect personal information against loss, misuse, unauthorised access, disclosure, alteration or destruction. No internet-based system can guarantee absolute security, but we aim to use safeguards appropriate to the nature of the information processed.

Retention

Personal information is retained only for as long as reasonably necessary for the purpose for which it was collected, to maintain appropriate business and transaction records, resolve disputes, prevent fraud and comply with applicable legal, tax and accounting requirements.

Your Privacy Rights

Subject to applicable law, you may request access to personal information that we hold about you, ask that inaccurate information be corrected, object to certain processing, request deletion where legally available, or withdraw consent where processing is based on consent.

Some information may need to be retained despite a deletion request where retention is required or permitted by law.

International & Third-Party Processing

Some technology or service providers may process information using infrastructure located outside South Africa. Where cross-border processing occurs, we will rely on the safeguards or other lawful grounds required by applicable data-protection law.

Changes to This Policy

We may update this Privacy Policy when our practices, services, technology or legal obligations change. The version published on our store will be the current version.

VIRAL • Privacy & Data Protection